AdWords is a wonderful tool that you should be using even if you are not creating a pay per click ad.  If you want your content on the web pages to be rich and convert readers than you need to know what keywords you should target.  There is an AdWords strategy you can use in order to help your SEO and SEM campaigns.

The first step is going to be deciding what your core keyword is.  You may even have a couple of core keywords which you can focus on in your search.  You will need to enter in each keyword separately to obtain the best results.  You may also want to decide what the primary keyword and the secondary keyword will be.  Think about long tail keywords as well.

Once you have search results for a few of the keywords you came up with you can put in the secondary key phrases.  Words that often gain attention in conjunction with products include cheap, authentic, inexpensive, affordable, buy, purchase, etc.  By using these words with your specific product keyword you will be able to write several articles and ads that will help you gain a better response from your target audience(s).